Know the industry before you sign with anyone. Including us.
The mechanics of franchising aren't complicated — they're just usually explained by people selling something. Here's the homework we wish every founder did, ungated, with no pitch attached.
01
Definitions
FSO vs. franchise broker vs. consultant
Who does what, who pays whom, and the one question that cuts through all three labels.
02
Fees
What FSOs actually charge
Retainers, success fees, royalty shares and equity asks — the fee structures explained, with a worked example.
03
Readiness
Is your brand ready for outsourced franchise sales?
An honest five-point checklist. Miss two or more and you are not ready — and a good firm will say so.
04
Compliance
What is the FDD?
The document every candidate must receive, why it wins or kills deals, and the 14-day rule.
05
Compliance
Item 19, explained
The one place financial performance can legally be shown — and what your sales partner is never allowed to say.