02 / Sales & development

Qualified candidates, closed right

A fully run franchise sales organization for validated brands — with the anti-patterns named up front: no broker networks, no purchased lead lists, no commission-only reps juggling a dozen brands.


The pipeline, step by step

Every stage in the open

01

Sourcing

Candidates from channels we run under your brand — never purchased lead lists, never broker networks reselling the same prospects to a dozen systems.

02

Qualification

Screened against the candidate profile we build with you: capital, operating aptitude, market, motivation. Most inquiries stop here. That’s the job.

03

Item 19-anchored education

Candidates learn the business from your FDD, not a pitch deck. Nothing gets said that isn’t in your Item 19 — that rule protects you, not us.

04

Validation

Structured calls with your existing franchisees. If your system can’t survive validation, we fix that before we scale sales — not after.

05

Discovery day

Designed and hosted with your team. Candidates meet the founder, see a unit, and hear the truth about the work from people who have done it.

06

Award & signing

Your decision, always. We recommend; you approve every award, sign every agreement and receive every franchise fee.


Who represents your brand

You'll know exactly who is on your phone

Named people

Your engagement is staffed by named team members you've met — not a rotating floor.

Capped load

We cap concurrent brands per person. Nobody sells your franchise as brand #12 on their list.

Not commission-only

Our sellers aren't paid only to close. Comp is structured so walking a wrong-fit candidate is a good outcome, not a lost paycheck.


Where candidates come from

The channel mix, in the open

Owned channels

Paid search and paid social run under your brand, founder-led content, organic search and structured retargeting — audiences and data that stay yours.

Direct & referral

Direct outreach to qualified operator profiles, referral relationships, and franchise events where the sector supports them.

Who pays for what

The media budget is agreed before launch and spent through your accounts. You see spend, channel mix and results in the weekly report — including declines.


Compliance built in

Written for you and your attorney

  • The FDD 14-day disclosure clock respected on every candidate, every time
  • No earnings claims outside your Item 19 — by anyone, in any channel
  • Sales scripts and collateral consistent with your FDD
  • Seller registration maintained where states require it

Put operators on your pipeline.